- Created: Wednesday, 24 July 2019 13:38
At the time of new RODO regulations #retail industry is still facing dilemmas during communication with users of loyalty programmes. How to collect marketing consents and send SMS notifications and emails to clients in compliance with RODO? Tide Software meets expectations and needs of sales networks, especially those which have their own loyalty programmes. A new Tide Loyalty service supports the retail industry in collecting and managing contacts for a loyalty programme.
Tide Loyalty – Online Form
The new Tide Loyalty service is a solution which enables collecting clients’ personal data for loyalty programmes from different locations (online and offline) in compliance with RODO regulations. It has a form of a virtual platform which makes it possible to gather clients’ personal data in one place and to store them safely in accordance with RODO law. The contact form to collect data is placed online, which enables adjusting all fields with users’ data as well as the artwork to own preferences. A created online form can be placed anywhere in the form of a widget:
- on own webpage
- on a Facebook fan page
- in a newsletter
- in a mobile application
- in CRM etc
Facility for Paper Forms
Tide Loyalty provides the option of adjusting an online form to a paper form. It also enables introducing data from a paper to a virtual platform and, what is more, adding a scan of a paper form with consents directly to a given contact on the platform. Archiving and data protection in one place!
Communication with a Programme User
Regardless of a source of acquiring users for a loyalty programme, all contacts will be placed in one base – a virtual platform Tide Loyalty. It is also adjusted to be integrated with any system, including CRM. Having a whole base of contacts in one place is not only an organizational facility but also a new possibility of communication with clients. The virtual platform Tide Loyalty enables sending SMS, VMS and Email campaigns to clients in accordance with their preferences.