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Omnichannel in the Insurance Industry

How to use omnichannel, a modern communication tools, in the insurance industry effectively? We answered this question during Tide Software presentation at the conference “Insurance – Modern Communication Channels and Their Effectiveness in Sales”. The meeting was organised on the 19th of September in Warsaw by Polish Institute of Business Development.

Diverse Processes

Within his/her activity an insurer leads multiple processes from selling, through claims handling to eviction. During each of these stages various problems appear, for example, low sales efficiency, complaints or payment delays. Omnichannel communication enables mitigating them and reaching higher effectiveness.

Modern Communication

Modern communication tools directly respond to client’s needs. They enable boosting satisfaction with service and reaching increase in sales. SMS, VMS and EMAIL messages sending, rotation of phone numbers or survey are only part of Tide Software tools. Thanks to them it is possible to optimize costs, upgrade internal processes and increase clients’ trust.

Revolutionary Changes

Competitiveness on the insurance market encourages companies to pay more and more attention to a high standard of service. The Insurance Distribution Directive planned for October this year will cause additional confusion in the industry. Tide Software during its lecture showed participants that they should focus even more on omnichannel communication as it plays a key role in increasing sales and the quality of customer service.

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